Phycinity, a pediatric provider delivering services in the greater Raleigh, North Carolina area, provides comprehensive care for infants, children, and adolescents through a focused approach predicated on patient empowerment. Built on a value-driven model, Phycinity has gained significant market share and a reputation for clinical excellence in the Cameron, NC area.
The practice has been recognized for its investment in customer service and technology. When COVID-19 hit, the clinic was prepared to pivot to telehealth services quickly and to make the workflow adjustments needed to ensure continuity of care.
How Does Phycinity Leverage Telehealth?
Phycinity works directly with payors and patients to see that telehealth is being applied most effectively and efficiently. Patients are selected for telehealth visits by the practice based on a series of qualifiers, including establishment as an existing client, insurance coverage for the telehealth visit, technical literacy, and type of illness or condition.
“We were looking at telehealth as a way to augment the services that we offer to our patients long before the current COVID-19 crisis,” said Omar L. Caban, M.D., M.B.A., President at Phycinity PLLC. “What the pandemic did was reduce the regulatory and payor related barriers to payment standing in the way of revenue and a truly profitable model for remote care.”