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Leaders of Azalea

Hilary Crosby is the manager of Quality Assurance with 10 years of experience in Revenue Cycle Management. Hilary graduated from the AHIMA accredited Health Information Technology program at Wiregrass Georgia Technical College. She is responsible for maintaining billing processes, onboarding clients, and providing continuing education and training opportunities to the claims team. In her free time, Hilary enjoys tending to her small farm, gardening, cooking and spending time with her husband and their young son.
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Hilary Crosby
Hilary CrosbySenior Quality Assurance & Offshore Manager
Courtney Joestgen has a diverse work experience in the healthcare industry. Courtney started her career in 2013 and has worked with multiple specialties including DME, Infusions, Enteral Nutrition, RHC, Primary Care, Fertility, Psych and Surgery. Courtney has worked in multiple parts of the Revenue cycle from Insurance eligibility, authorizations, CMS and reimbursement. Courtney is passionate about her clients and coworkers and inspired daily by her husband and two children. In her free time Courtney likes to read, kayak, hike, ride jeep trails and garden. Read More
Courtney Joestgen
Courtney JoestgenRCM Reimbursement Manager
Stacy Carter is an Associate Manager with 4 years of experience in the medical reimbursement field. Stacy has vast knowledge in multiple specialties, including Surgery, Fertility, Psych, DME, and primary care. She enjoys helping her team learn new things and improve their workflows. Stacy enjoys spending time with her husband and 2 sons in her free time. They enjoy fishing, traveling, swimming, and watching movies.
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Stacy Carter
Stacy CarterRCM Reimbursement Associate Manager
Haley Elliott, MBA, SHRM- CP is the Director of Human Resources at Azalea Health Innovations, Inc. with 8+ years of Human Resource experience within the Health IT industry and has been a proud member of the Azalea Health team for over 12+ years. Haley graduated from Valdosta State University with a Bachelor's degree in Finance and Economics, as well as a Masters Degree in Business Administration; she has also received her SHRM-Certified Professional certification and a graduate of the 2023 LLR Leadership Class. She specializes in HR Operations and is responsible for employee relations, payroll administration, benefits administration, HR policy and program development, compliance, and HR system management. In addition to HR Operations, Haley is passionate about leading with a "let's do the next right thing" mindset and works closely on organizational HR strategic projects to implement that value - including: performance management, succession planning, employee engagement initiatives, training & development, leadership development, and compensation planning. In her free time, Haley enjoys spending time outdoors in her country home with her family, 2 pups, and 10 chickens.
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Haley Elliott
Haley ElliottDirector of Human Resources
Rachel Walker is the Director of Customer Success at Azalea Health, leading Ambulatory Customer Success Management, Customer Learning & Development, and Customer Success Operations teams & initiatives. Rachel has been with Azalea Health for 6 years, serving in various roles within the Customer Success department throughout her tenure with Azalea. Rachel graduated from Valdosta State University with a B.B.A. in Healthcare Administration. In her time away from work she enjoys spending quality time with her husband, daughter, and goldendoodle, Winnie. Her passions outside of her career include interior design & event planning.
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Rachel Walker
Rachel WalkerDirector of Customer Success
Brandi Carpenter is a Product Manager for Revenue Cycle Management with 15+ years of experience in Revenue Cycle Management. Brandi holds her Certified Professional Biller and Rural Health Clinic Billing Specialist certifications and is a graduate of Valdosta State University. Brandi specializes in Revenue Cycle Management Automation. She also proudly serves on the Board of Directors for Lowndes Associated Ministries of People (LAMP). Outside of work Brandi is a wife and mother to three daughters. She enjoys camping, coaching youth softball, and advocating for Autism awareness on behalf of her oldest daughter.
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Brandi Carpenter
Brandi CarpenterProduct Manager, Revenue Cycle Management
A seasoned professional, embarked on her journey with Azalea Health in August 2016, bringing a wealth of experience and a relentless drive for success. A proud graduate and former college athlete of Georgia Southern University, with a career spanning over 16 years has been marked by a relentless pursuit of excellence, consistently elevating organizational profitability and performance across various healthcare settings. With a strategic approach that delves deep into the intricacies of the C-suite, Jessica has left an indelible mark on hospitals, healthcare systems, and hospital management corporations alike. Outside of her professional endeavors, she finds joy and fulfillment in spending time with her husband and two young children, ages 3 and 4; whether it's exploring the outdoors during hunting season, Saturdays at the ball field for little league or simply enjoying quality time together.
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Jessica Cook
Jessica CookSenior Vice President, Sales
Jose Valero has over 25 years of experience in healthcare software and product development, analytics, financial and clinical management. As the founder and CEO of dashboardMD, an industry leader in advanced analytics, Mr. Valero has worked with a number of hospitals, large academic medical facilities, RHC clinics and physician groups of all sizes and specialties. Mr. Valero helps these organizations implement effective performance management and improvement initiatives to streamline operations and improve workflows, patient outcomes, and revenues. Mr. Valero holds a Bachelor’s degree in Computer Science from Florida State University.
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Jose Valero
Jose ValeroVP of Solutions Engineering and Analytics
Joseph Demmons is a product manager serving our Ambulatory customers to achieve their goals through new features and optimizations that dramatically improve patient care and profitability. With over five years of healthcare and product experience as well as 10+ years in the tech industry, Joseph brings a wealth of knowledge and familiarity to the product team. From regulatory requirements to revenue cycle management, Joseph understands the multi-faceted responsibilities our customers take on and strives to make improvements for our software systems to truly be an EHR platform that is loved. As a father of two young type-1 diabetic children, Joseph has unique insight for what matters most in patient care and champions effective solutions to succeed where it makes the greatest impact. In his spare time, he enjoys the outdoors through fishing and hiking. Joseph is also passionate about all things audio related and relishes in thoughtful discussions on source equipment and headphones.
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Joseph Demmons
Joseph DemmonsAmbulatory Product Manager
Kayla Arbuckle is a vendor manager with experience leading partner teams in payment posting and AR collections. Kayla brings 6+ years of experience in banking and payment reconicilation as well as a degree in Education from Ashford University. She specializes in payment reconciliations and is responsible for educating partner employees in the latest industry standards for AR collection and compliance regulation. Kayla is inspired daily by her husband and their three children. In her free time, Kayla likes to read, swim, and work on home diy projects.
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Kayla Arbuckle
Kayla ArbuckleRCM Vendor Manager
Lisa Smalley brings 30 years of experience in medical billing. She has a proven track record of collaborating across different teams to optimize revenue cycle processes and achieve organizational goals. She is proficient in project management and implementing practice management solutions and has experience delivering SaaS products. She also possesses knowledge of data analytics and auditing techniques, which helps ensure quality assurance in revenue cycle management. This is particularly helpful in analyzing data, reporting trends, improving workflows, reducing denials/AR days, and increasing cash flow. Her expertise lies in gastroenterology, ophthalmology, general/vascular surgery, and anesthesia.
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Lisa Smalley
Lisa SmalleyRCM, Claims Specialty Manager
Jaime is the Director of Application Development for the Analytics platform at Azalea Health. With his guidance and over 20+ years of experience, he has lead the team in the construction of the analytics framework and continues to provide architectural vision to the product line through the use of the latest technologies and various Microsoft SQL products. Jaime specializes in data modeling and has designed data warehouses that aid physicians in realizing their goals.
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Jaime Camargo III
Jaime Camargo IIIDirector of Application Development
Mayelin Nodal has over 25 years of experience in healthcare IT software Management, Analytics, Financial and Clinical management. As the Director of Implementation for dashboardMD, an industry leader in advanced analytics, and in her current role with Azalea Health, Mrs. Nodal works with a number of hospitals, large academic medical facilities, RHC clinics and physician groups of all sizes and specialties. Mrs. Nodal helps these organizations implement effective performance management and improvement initiatives to streamline operations and improve workflows, patient outcomes, and revenues.
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Mayelin Nodal
Mayelin NodalClient Insights Manager
Carolina Herrera is a seasoned healthcare professional with over 17 years of healthcare experience dedicated to making a positive impact on others' lives. With a diverse background spanning operational management, technology, and non-profit work, Carolina has always been driven by the desire to help others and improve access to healthcare for all. Starting out as an appointment scheduler at a major hospital in Boston, Carolina quickly immersed herself in the industry. Over the years, she transitioned into overseeing ambulatory clinics and later found success in scaling growth at a startup healthcare tech company. However, it was her experience supporting a non-profit program in Palm Beach County that truly resonated with Carolina, igniting a passion for serving underserved communities. Today, Carolina is proud to be a part of Azalea Health, where she contributes to the mission of supporting rural areas and underserved healthcare providers. Her dedication to improving patient care and profitability is evident in the impact she makes through the services provided by their team.
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Carolina Herrera
Carolina HerreraDirector of Revenue Cycle Management
Yessenia Diaz is an RCM Program Manager at Azalea Health, where she has dedicated four years to enhancing the success of the company's clients. She finds fulfillment in working closely with her teams to ensure that clients receive the support they need to thrive.With a profound passion for aiding others, Yessenia's role allows her to extend her expertise to various facets of client support, from establishing efficient workflows to fostering revenue growth. She firmly believes that the success of Azalea's clients directly correlates with the company's success, making it her mission to ensure their prosperity. Beyond the office, Yessenia finds joy in the company of her husband and her pup, Ollie. Yessenia and her husband are Disney lovers. If they are not spending time with friends or family, they are often at Disney World creating magical memories.
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Yessenia Diaz
Yessenia DiazRCM Program Manager
Wallace Coleman is a team lead in the engineering department with 4+ years of experience in software development. Wallace graduated magna cum laude from Valdosta State University with a degree in computer science. He likes to be involved in many projects, including planning the yearly Azalea Health Hackathon, participating in and leading the leadership class, and the gaming committee planning organization-wide events. Hobbies include video games, movies, and to a lesser extent drawing and piano.
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Wallace Coleman
Wallace ColemanEngineering Team Lead - Software Development
Ashley Brown has been working in the Healthcare Industry for over 7 years with 3 of those years targeted in Healthcare IT. Her work is tailored to maintaining the integrity of EHR software and creating alignment across cross-functional departments to continuously deliver quality service.Ashley graduated from Columbia Southern University Cum Laude with a Bachelor's degree in Healthcare Administration and continues to pursue educational endeavors to hone her skills. With the hustle and bustle throughout the week, Ashley enjoys spending the weekends with her family and engaging in a family-oriented activity. She could also enjoy just as much staying at home to cozy up to watch a good movie.
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Ashley Brown
Ashley BrownAssociate Manager- Hospital Support Team
James Tracy is leading platform engineering initiatives at Azalea Health including public APIs (HL7 FHIR + SMART on FHIR), Single Sign On (OAuth2 + OpenID Connect), and core architecture design and development. He has over 12 years experience working on web application architecture, design, and development across the full stack and software development lifecycle. He holds a degree in Computer Science from the University of San Diego.
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James Tracy
James TracyPrincipal Engineer
Jared Lisenby
Jared LisenbyChief Sales Officer
Jared is a highly accomplished sales, marketing, and business development executive with over 20 plus years of experience in health information technology. At Azalea, he drives the company’s sales and business development strategies, which are essential for the company’s overall success. Jared’s career spans various notable positions, including serving as the Chief Revenue Officer, Chief Sales Officer, and serving in sales leadership and contributor roles at impactful companies across the Healthcare IT industry. Jared has a passion for leading and coaching go-to-market teams and has a track record of creating team cultures that lead to major revenue growth. Jared is a proud Alabama native and Auburn University alum. He is based in Atlanta, Georgia, where he lives with his wife and three children.
Khue Tran
Khue TranChief Strategy Officer
Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University.
Nick Meeks
Nick MeeksPresident & Chief Operating Officer
As President & Chief Operating Officer, Nick Meeks is responsible for all of Azalea Health’s financial functions. His career spans more nearly 20 years of varied experience in strategic financial management, business leadership, and corporate strategy, and he brings over 10 years of executive leadership experience to the team.Prior to joining Azalea Health, Nick served in key leadership roles in the Healthcare and Healthcare IT industries. He holds a Bachelor of Arts in Financial Economics from Emory University and an MBA from The Fuqua School of Business at Duke University.

Executive Team

Nick Meeks

President & Chief Operating Officer

As President & Chief Operating Officer, Nick Meeks is responsible for all of Azalea Health’s financial functions. His career spans more nearly 20 years of varied experience in strategic financial management, business leadership, and corporate strategy, and he brings over 10 years of executive leadership experience to the team.Prior to joining Azalea Health, Nick served in key leadership roles in the Healthcare and Healthcare IT industries. He holds a Bachelor of Arts in Financial Economics from Emory University and an MBA from The Fuqua School of Business at Duke University. Read More

Jared Lisenby

Chief Sales Officer

Jared is a highly accomplished sales, marketing, and business development executive with over 20 plus years of experience in health information technology. At Azalea, he drives the company’s sales and business development strategies, which are essential for the company’s overall success. Jared’s career spans various notable positions, including serving as the Chief Revenue Officer, Chief Sales Officer, and serving in sales leadership and contributor roles at impactful companies across the Healthcare IT industry. Jared has a passion for leading and coaching go-to-market teams and has a track record of creating team cultures that lead to major revenue growth. Jared is a proud Alabama native and Auburn University alum. He is based in Atlanta, Georgia, where he lives with his wife and three children. Read More

Brian Kenah

Chief Technology Officer

A proven leader with nearly 25 years of experience in healthcare technology and operational leadership, Kenah brings a track record of transforming healthcare organizations to deliver proven results. Prior to joining Azalea, Brian spent eight years at Sharecare in a variety of senior leadership roles, most recently serving as its Senior Vice President of Technology Operations. In this critical leadership role, he led the PMO, Tech Support Engineering and QA teams, establishing industry leading best practices across the organization and its affiliates. Read More

Khue Tran

Chief Strategy Officer

Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University. Read More

Nathan Shepard

SVP of Product

Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More

John Ellis

SVP of Customer Success

John Ellis is a seasoned leader with a passion for driving customer and employee success. He has over 25 years of experience that spans the entire customer life cycle. At Azalea, John is responsible for the customer journey that includes onboarding, enablement, technical support, and success management. John has held senior leadership positions across multiple technology companies and is known for his singular focus on client success, his deep and broad expertise, and his collaborative approach. Read More

Nathan Shepard

SVP of Product

Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve.. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More

Shawn Gingrich

VP of Human Resources

Shawn's 30+ years of Human Resources and Operations experience in various industries helps align the company people strategy to its overall mission and vision. Shawn and his team collaborate with every level of the organization to drive engagement, productivity, career growth and company culture. Read More

Peter Chang

SVP of Account Management

Peter is a seasoned executive with a proven track record in building and scaling go-to-market and post sales teams. With over 20 years of experience, he has deep domain expertise in solution selling, client services and SaaS business models. At Azalea Health, Peter is leading our revenue expansion efforts while simultaneously cultivating a world-class Account Management team. Throughout his career, he has consistently developed effective go-to-market strategies and built high performing teams that have delivered exceptional customer experiences. Peter holds an MBA in Finance and a Bachelor of Science in Information Technology from New York University. Read More

Brian Kenah

Chief Technology Officer

A proven leader with nearly 25 years of experience in healthcare technology and operational leadership, Kenah brings a track record of transforming healthcare organizations to deliver proven results. Prior to joining Azalea, Brian spent eight years at Sharecare in a variety of senior leadership roles, most recently serving as its Senior Vice President of Technology Operations. In this critical leadership role, he led the PMO, Tech Support Engineering and QA teams, establishing industry leading best practices across the organization and its affiliates. Read More

Tiffany Frasier

VP of People Success

Tiffany Frasier is all things people. Her focused, people-centric HR approach aligns the people strategy to the business strategy, empowering Azalea to meet its operational, financial, and growth objectives. Tiffany brings several years of experience in HR and Operations leadership roles in various industries, including Healthcare. She received her Bachelor of Science degree in Marketing and Distribution Management from Indiana University and her MBA from Kennesaw State University. Read More

Khue Tran

Chief Strategy Officer

Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University. Read More

Nathan Shepard

SVP of Product

Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve.. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More

Azalea's Founders

Baha Zeidan

CEO of Azalea Health

Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction and partner relationships at Azalea Health. Zeidan is a Valdosta State University graduate and received the GOLD Alumni Award.

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Douglas Swords

SVP of Revenue Cycle Management

Douglas Swords helms the company’s back-office Revenue Cycle Management (RCM) service division, driving bottom line growth for Azalea clients. Swords brings over 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes. He holds a Finance degree from Valdosta State University.

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