Azalea Health’s Founders
Baha Zeidan
CEO of Azalea Health
Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction and partner relationships at Azalea Health. Zeidan is a Valdosta State University graduate and received the GOLD Alumni Award.
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Douglas Swords
SVP of Revenue Cycle Management
Douglas Swords helms the company’s back-office Revenue Cycle Management (RCM) service division, driving bottom line growth for Azalea clients. Swords brings over 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes. He holds a Finance degree from Valdosta State University.
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Nick Meeks
President & Chief Operating Officer
As President & Chief Operating Officer, Nick Meeks is responsible for all of Azalea Health’s financial functions. His career spans more nearly 20 years of varied experience in strategic financial management, business leadership, and corporate strategy, and he brings over 10 years of executive leadership experience to the team.Prior to joining Azalea Health, Nick served in key leadership roles in the Healthcare and Healthcare IT industries. He holds a Bachelor of Arts in Financial Economics from Emory University and an MBA from The Fuqua School of Business at Duke University. Read More
Jared Lisenby
Chief Sales Officer
Jared is a highly accomplished sales, marketing, and business development executive with over 20 plus years of experience in health information technology. At Azalea, he drives the company’s sales and business development strategies, which are essential for the company’s overall success. Jared’s career spans various notable positions, including serving as the Chief Revenue Officer, Chief Sales Officer, and serving in sales leadership and contributor roles at impactful companies across the Healthcare IT industry. Jared has a passion for leading and coaching go-to-market teams and has a track record of creating team cultures that lead to major revenue growth. Jared is a proud Alabama native and Auburn University alum. He is based in Atlanta, Georgia, where he lives with his wife and three children. Read More
Brian Kenah
Chief Technology Officer
A proven leader with nearly 25 years of experience in healthcare technology and operational leadership, Kenah brings a track record of transforming healthcare organizations to deliver proven results. Prior to joining Azalea, Brian spent eight years at Sharecare in a variety of senior leadership roles, most recently serving as its Senior Vice President of Technology Operations. In this critical leadership role, he led the PMO, Tech Support Engineering and QA teams, establishing industry leading best practices across the organization and its affiliates. Read More
Khue Tran
Chief Strategy Officer
Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University. Read More
Nathan Shepard
SVP of Product
Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More
Brian Kenah
Chief Technology Officer
A proven leader with nearly 25 years of experience in healthcare technology and operational leadership, Kenah brings a track record of transforming healthcare organizations to deliver proven results. Prior to joining Azalea, Brian spent eight years at Sharecare in a variety of senior leadership roles, most recently serving as its Senior Vice President of Technology Operations. In this critical leadership role, he led the PMO, Tech Support Engineering and QA teams, establishing industry leading best practices across the organization and its affiliates. Read More
Shawn Gingrich
VP of Human Resources
Shawn's 30+ years of Human Resources and Operations experience in various industries helps align the company people strategy to its overall mission and vision. Shawn and his team collaborate with every level of the organization to drive engagement, productivity, career growth and company culture. Read More
Khue Tran
Chief Strategy Officer
Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University. Read More
Nathan Shepard
SVP of Product
Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve.. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More
Caleb Clarke
VP of Marketing
Caleb has over 20 years of experience driving brand growth and market share across a variety of industries. He’s passionate about building high-performing teams that foster innovation and deliver measurable results. Prior to joining Azalea, Caleb led marketing at several high growth technology companies, including nearly a decade with a healthcare IT firm. He holds a Bachelor of Science from Vanderbilt University and an MBA from Georgia State University. Read More
Peter Chang
VP of Account Management
Peter is a seasoned executive with a proven track record in building and scaling go-to-market and post sales teams. With over 20 years of experience, he has deep domain expertise in solution selling, client services and SaaS business models. At Azalea Health, Peter is leading our revenue expansion efforts while simultaneously cultivating a world-class Account Management team. Throughout his career, he has consistently developed effective go-to-market strategies and built high performing teams that have delivered exceptional customer experiences. Peter holds an MBA in Finance and a Bachelor of Science in Information Technology from New York University. Read More
Brian Kenah
Chief Technology Officer
A proven leader with nearly 25 years of experience in healthcare technology and operational leadership, Kenah brings a track record of transforming healthcare organizations to deliver proven results. Prior to joining Azalea, Brian spent eight years at Sharecare in a variety of senior leadership roles, most recently serving as its Senior Vice President of Technology Operations. In this critical leadership role, he led the PMO, Tech Support Engineering and QA teams, establishing industry leading best practices across the organization and its affiliates. Read More
Tiffany Frasier
VP of People Success
Tiffany Frasier is all things people. Her focused, people-centric HR approach aligns the people strategy to the business strategy, empowering Azalea to meet its operational, financial, and growth objectives. Tiffany brings several years of experience in HR and Operations leadership roles in various industries, including Healthcare. She received her Bachelor of Science degree in Marketing and Distribution Management from Indiana University and her MBA from Kennesaw State University. Read More
Khue Tran
Chief Strategy Officer
Khue Tran is responsible for driving growth opportunities, business development, and strategic partnerships. With a decade of expertise in healthcare IT, she has excelled in diverse roles encompassing product strategy, business operations, and customer success. Tran holds an MBA from the University of Florida and a Bachelor of Science from Florida State University. Read More
Nathan Shepard
SVP of Product
Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve.. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More
