About Azalea Health

Our mission is to deliver technology-enabled solutions that support health care providers in delivering better patient care – with a local touch and global reach.

Our History

The founders of Azalea Health, while working at a medical laboratory company, observed that most EHRs were clunky, and physicians had a hard time understanding how to use them. As a result they were determined to develop a solution that would simplify the life of physicians and administrators.

They recognized the opportunity to build a healthcare IT solution that would be truly cloud-based and as simple to use as an email tool. Drawing on local university talent, they essentially created a technology incubator environment. The resulting cloud-based healthcare management and medical billing solution connects the clinical with the financial side of a practice and integrates easily with existing systems.

The company has grown consistently and has proven its technology and its business model. Azalea Health was recognized by Inc. Magazine in their annual Inc. 500/5000 as one of the nation’s fastest growing private companies and was recognized as a top 40 innovator by TAG (Technology Association of Georgia).


  • Executive Team

Baha Zeidan

CEO, Cofounder

Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction and partner relationships at Azalea Health.

Zeidan is a Valdosta State University graduate and received the GOLD Award Alumni Award.

Brad Townsend


Brad Townsend has served as CFO of several privately-held software companies such as eFolder, AccessData, Mobile Armor (Trend Micro), and AIS (Cubic), and held senior management positions with SafeNet (Gemalto), VectorSGI (Metavante) and McAfee (Intel).

Townsend holds his Business degree from University of Georgia and MBA from Emory University.

Jeff Meaux

Senior Vice President of Sales

Jeff Meaux has led sales teams, developed channel marketing strategy and executed sales training programs with a focus on SaaS and related technology solutions at world-class organizations like Equifax, PRGX, Coca-Cola and P&G.

He holds a MBA from Goizueta Business School (Emory University) with Honors and a Bachelor of Arts in Chemistry from Miami University.

Doug Swords

Vice President of RCM, Cofounder

Douglas Swords helms the company’s back-office Revenue Cycle Management (RCM) service division, driving bottom line growth for Azalea clients. Swords brings over ten years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes.

He holds a Finance degree from Valdosta State University.

Dan Henry

Senior Director of Development, Cofounder

Dan Henry is responsible for the overseeing the agile processes and IT infrastructure of Azalea Health. He has over fifteen years’ experience building state-of-the-art web applications, specializing in web-based portals for physicians, hospitals, and medical laboratories.

Henry holds a Computer Science degree from Valdosta State University and received the VSU GOLD Alumni Award in 2008.


Azalea Health products provide continuity in workflow by seamlessly connecting the clinical side with the financial side. Its cloud-based architecture ensures a secure, scalable solution that grows with your needs. The agile software development method enables the Azalea Health team to respond rapidly to customer feedback and industry standards.


Azalea products have the flexibility to accommodate multiple specialties of any size practice, from solo physician to hospital systems. The simple, cloud-based Azalea EHR provides a comprehensive solution from scheduling and charting to billing and online CPOE. It is Meaningful Use certified, and Azalea RCM boasts a 98% accuracy rate, reducing claims denials and protecting the fiscal health of your practice.


Implementing the Azalea Health solution requires very little effort or resources due to its simple design and its cloud-based infrastructure. The Azalea team works closely with expert customer service, relying on direct access to customer input to continuously refine the solution.