Our Mission…

Helping underserved healthcare providers 

improve patient care and profitability

…And The People Making It Possible

Our History

The founders of Azalea Health, while working at a medical laboratory company, observed that most EHRs were clunky, and physicians had a hard time understanding how to use them. As a result they were determined to develop a solution that would simplify the life of physicians and administrators.

They recognized the opportunity to build a healthcare IT solution that would be truly cloud-based and as simple to use as an email tool. Drawing on local university talent, they essentially created a technology incubator environment. The resulting cloud-based healthcare management and medical billing solution connects the clinical with the financial side of a practice and integrates easily with existing systems.

The company has grown consistently and has proven its technology and its business model. Azalea Health was recognized by Inc. Magazine in their annual Inc. 500/5000 as one of the nation’s fastest growing private companies and was recognized as a top 40 innovator by TAG (Technology Association of Georgia).

Our Founders

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Doug Swords

Cofounder | VP of RCM

Douglas Swords helms the company’s back-office Revenue Cycle Management (RCM) service division, driving bottom line growth for Azalea clients. Swords brings over 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes.

He holds a Finance degree from Valdosta State University.

Doug Swords

Cofounder | VP Revenue Cycle Management

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Baha Zeidan

Cofounder | CEO

Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction and partner relationships at Azalea Health.

Zeidan is a Valdosta State University graduate and received the GOLD Alumni Award.

Baha Zeidan

Cofounder | CEO

Executive Team

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Brad Townsend

CFO

Brad Townsend has served as CFO of several privately-held software companies such as eFolder, AccessData, Mobile Armor (Trend Micro), and AIS (Cubic), and held senior management positions with SafeNet (Gemalto), VectorSGI (Metavante) and McAfee (Intel).

Townsend holds his Business degree from University of Georgia and MBA from Emory University.

Brad Townsend

CFO

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Nathan Shepard

VP of Product

Nathan Shepard has been working for over 15 years to understand the problems physicians face in improving patient care and profitability. Nathan leads a highly effective team that is highly engaged with physicians and administrators in a laser-focused effort to document every facet of the problems that need to be solved, quantifying the relative impact of those problems, and prioritizing the highest-impact problems for the Azalea Engineering team to solve.

Shepard holds a Bachelor's degree in Electrical Engineering from the University of Texas at Austin and a Masters in Biomedical Engineering from the University of California San Diego.

Nathan Shepard

VP | Product

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Khue Tran

VP of Operations

Khue Tran’s operational mindset aligns high-level company priorities with effective day-to-day operations to create strategy and evolve early stage ideas into future-growth initiatives.

Khue brings experience of several roles in Client Services, Finance, Product Management and Operations in the healthcare IT industry. 

Tran holds an MBA from University of Florida and a Bachelor of Science from Florida State University. 

Khue Tran

VP | Operations

Awards & Recognitions

2021 Stevie American Business Awards
2021 MedTech Breakthrough Award: Best EHR Solution
GetApp Category Leaders for Telemedicine Jun-20
 2019 FrontRunners Award: Electronic Medical Records
Technology Association of Georgia: 2019 Top 40 Innovative Companies in Georgia
2019 Inc 5000: America's Fastest Growing Privately Held Companies
 2018 MedTech Breakthrough Award: Best EHR Solution
 2018 FrontRunners Award: Electronic Medical Records
 2017 FrontRunners Award: Mental Health Software
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