Azalea Health’s Founders

Baha Zeidan

CEO of Azalea Health

Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction and partner relationships at Azalea Health. Zeidan is a Valdosta State Univer sity graduate and received the GOLD Alumni Award.

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Douglas Swords

VP of Revenue Cycle Management

Douglas Swords helms the company’s back-office Revenue Cycle Management (RCM) service division, driving bottom line growth for Azalea clients. Swords brings over 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes. He holds a Finance degree from Valdosta State University.

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Executive Team

Bradley Townsend


Brad Townsend has served as CFO of several privately-held software companies such as eFolder, AccessData, Mobile Armor (Trend Micro), and AIS (Cubic), and held senior management positions with SafeNet (Gemalto), VectorSGI (Metavante) and McAfee (Intel).Townsend holds his Business degree from University of Georgia and MBA from Emory University.

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Tiffany Frasier

VP of People Success

Tiffany Fraiser is all things people. Her focused, people-centric HR approach aligns the people strategy to the business strategy, empowering Azalea to meet its operational, financial, and growth objectives. Tiffany brings several years of experience in HR and Operations leadership roles across the Healthcare space. She received her Bachelor of Science degree in Marketing and Distribution Management from Indiana University’s Kelley School of Business.

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Troy Meyers

SVP of Customer Success

Troy Meyers loves helping customers be successful. He brings over 20 years of executive leadership experience to the team and has expertise in defining and implementing customer-centric strategies that improves the customer success and experience ecosystem, delighting customers. Meyers holds a Bachelor of Science in Computer Engineering from the University of Louisville and an MBA from Georgia State University.

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Lauren Wickstead

SVP of Marketing

Lauren Weatherly serves as Azalea Health’s Senior Vice President of Marketing responsible for developing and leading a results-focused marketing strategy to drive growth and build brand recognition for the company. Lauren earned her Master of Business Administration as well as a Bachelor of Science from the University of South Carolina. Read More

Khue Tran

VP of Operations

Khue Tran’s operational mindset aligns high-level company priorities with effective day-to-day operations to create strategy and evolve early stage ideas into future-growth initiatives. Khue brings experience of several roles in Client Services, Finance, Product Management and Operations in the he althcare IT industry. Tran holds an MBA from University of Florida and a Bachelor of Science from Florida State University. Read More

Nathan Shepard

VP of Product

Nathan Shepard has been working for over 15 years to understand the problems phys icians face in improving patient care and profitability. His team is constantly engaged with clients to document problems and prioritize the highest impact issues that his team needs to solve.. Shepard holds a bachelor’s degree in Electrical Engineering from the University of Texas at Austin and a master’s in biomedical engineering from the University of California San Diego. Read More

Jose Valero

VP of Data Analytics

Jose Valero is a seasoned executive and natural leader possessing excellent communication skills, with a demonstrated expertise in Healthcare Analytics and Enterprise Performance Management. Mr. Valero brings over 25 years of experience in healthcare software and product development as the founder of dashboardMD. Mr. Valero holds a Bachelor’s degree in Computer Science from Florida State University. Read More

David House

SVP of Sales

With over 25 years of information technology operations and sales experience, David has successfully led cross-functional teams across the globe, delivered consistent growth in multiple markets, and created operational excellence across various industries. David is a recognized thought leader on the subjects of Market Growth, Healthcare Technology, Team Building, and Operational Excellence. Read More

Andrew McCall

VP of Engineering

Andrew McCall leads the engineering department for Azalea Health, striving for innovative, reliable, and cost effecient solutions to drive the success of healthcare providers and patients. Andrew holds a Bachelor's degree in Computer Science from Valdosta State University Read More