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Baha Zeidan
Baha Zeidan

chief executive officer

Baha Zeidan's unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction, and partner relationships at Azalea Health. Zeidan is a Valdosta State University graduate and received its GOLD Alumni Award.

Douglas Swords

SVP of Revenue Cycle Management

Douglas Swords runs Azalea’s back-office Revenue Cycle Management (RCM) service division where he drives bottom line growth for Azalea RCM clients. Swords brings more than 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes. He holds a Finance degree from Valdosta State University.

Jared Lisenby

Chief Sales Officer

Jared has spent more than 20 years turning healthcare IT challenges into growth. At Azalea, he leads sales, marketing, and business strategies that help clinics thrive. Proud Auburn alum and Alabama native, he lives in Atlanta with his wife and three children.

Nathan Shepard
Nathan Shepard

SVP of Product

Nathan has more than 15 years helping physicians overcome challenges in patient care and profitability, leading a client-facing team to tackle important issues. He holds degrees in Electrical and Biomedical Engineering from UT Austin and UC San Diego.

Peter Chang

Chief Client Officer

Peter is a seasoned executive with more than 20 years building go-to-market and post-sales teams. At Azalea Health, he leads revenue growth and shapes a the account management team. He holds an MBA in Finance and a BS in IT from NYU.

Shawn Gingrich
Shawn Gingrich

VP of Human Resources

Shawn has more than 30 years in human resources and operations, aligning people strategy with company mission and vision. He leads a team that collaborates across the organization to optimize engagement, productivity, career growth, and culture.