Co-founder and Chief Executive Officer
Baha Zeidan is the leading force behind new technology development and is responsible for driving the strategic direction for Azalea Health. In collaboration with his team, he ensures the company is on track to meet its product development, customer service, sales, and community goals. He is a strong proponent of health IT, cloud computing, mobile development, device computing, and big data analytics. Zeidan proactively cultivates strategic relationships with partners and shareholders who can aid in the advancement of Azalea Health and its mission. Zeidan is a Valdosta State University graduate and received the GOLD Award Alumni Award. He is an active board member in several local academic and regional chamber groups.
Co-founder and Vice President of RCM
April Eckardt, CPA
Vice President of Finance
Vice President of Sales
Vice President of Business Development
Helen Williams, CPC
Director of Practice Management Services
Co-founder and Senior Systems Architect
Director of Research and Development
Director of Customer Engagement
Blake Ouzts joined simplifyMD in 2012 as an EHR specialist. In 2014, he took on the role of Director of Customer Success with simplifyMD. Prior to simplifyMD, he worked at Greenway Medical as a Corporate Trainer. As the Director of Customer Engagement, Blake serves as liason between the customer and Azalea Health, addressing and resolving customer questions and challenges. He assists with specific customer issues and offering upgrades to improve office management. Blake received his education at the University of West Georgia, where he earned his Bachelor’s Degree in Parks and Recreation Sports Management.
Lance Bennett, CPC
Revenue Cycle Operations Manager
Implementation & Training Manager