Co-founder and Chief Executive Officer
Baha Zeidan is the leading force behind new technology development and is responsible for driving the strategic direction for Azalea Health. In collaboration with his team, he ensures the company is on track to meet its product development, customer service, sales, and community goals. He is a strong proponent of health IT, cloud computing, mobile development, device computing, and big data analytics. Zeidan proactively cultivates strategic relationships with partners and shareholders who can aid in the advancement of Azalea Health and its mission. Zeidan is a Valdosta State University graduate and received the GOLD Award Alumni Award. He is an active board member in several local academic and regional chamber groups.
Co-founder and Vice President of RCM
April Eckardt, CPA
Vice President of Finance
Ms. Eckardt joined Azalea in July 2015 and has extensive experience in corporate finance and M&A, most recently as Treasurer of a private equity backed healthcare company that grew from $40 to close to $100 million through multiple acquisitions.
Vice President of Sales
Vice President of Business Development
Helen Williams, CPC
Director of Practice Management Services
Co-founder and Director of Development
Terry Siroky, CPC-A
Terry Siroky is an experienced healthcare marketing & sales professional with a 25-year proven track record in B2B project & account management. Her primary focus will be to amplify Azalea Health’s brand awareness, enlarge product and service understanding, and establish strong, long-term bonds with our prospects, customers, partners and shareholders. Previously, Terry owned a marketing & advertising agency, as well as managed marketing & sales of surgical scheduling software for Atwork Corp. (now McKesson) and operating room & surgical products for Johnson & Johnson. Terry is also an AAPC-certified ICD-10 professional medical coder (CPC). She graduated from the State University of New York (SUNY) at Plattsburgh with a Bachelor’s degree in English/Journalism.
Lance Bennett, CPC
Revenue Cycle Operations Manager
Accounting/Financial Analyst and Chief Happiness Officer